JW
Tennis Club
2021
JW are the English initials of Joo Won-hong, former president of the Korea Tennis Association and he commissioned me to design the logo of the tennis club.
JW Tennis Club has high-quality courts and a clubhouse. JW is partially open to the public and will mainly be used as a practice space for professional players and training. It is also a court built to be used by celebrities to play tennis privately.
JW is a tennis court sponsored by the global brand Dunlop.
Joo Won-hong, former president of the Korea Tennis Association, is an unrivaled figure in the Korean tennis field. Currently serving as the head of the Disabled Tennis Association, he has made tremendous cultural and material contributions to Korean tennis.
Inspired by the design of Greek temples or Roman crowns, I tried to express his great reputation in the logo. In addition, it implied that it was a tennis court logo because the elements of tennis were applied.
* Initial ideas
JW has two tennis courts made of high quality materials, and the back of the court is wider than other tennis courts, making it the perfect
environment for players to practice.
The clubhouse has a shower room and a rest area. The rest area is has a small tennis museum where you can see historic tennis balls, rackets, and tennis-related artworks that were used in the past.
Jin of BTS even practiced tennis at JW and posted his pictures on the tennis court on his Instagram. The photos and videos were also published in Internet news articles.
* Footages from Jin's Instagram, @jin
Lee Hyung-taik, a legendary retired Korean tennis player, also often visits JW with celebrities. He is the first Korean to win the ATP title and was previously the 36th ranked player in the world.
* Footages from Hyung-taik Lee's Instagram, @hyungtaik_Lee
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