All-Day Fitness & Tennis 2021-2022
All-Day Fitness & Tennis is the first hybrid fitness center with both a gym and an indoor tennis court, with the purpose of becoming a chain.
I was commissioned to create feminine and luxurious logo first. The logo had to be attractive enough to be applicable to other products, and it had to be unique. The client wanted to show that it was a hybrid sports center by putting tennis related elements in the logo, although fitness was the main focus. The client also wanted another logo design unique to the tennis center that highlighted the elements of tennis.
The opening of All-Day Fitness & Tennis was more successful than the client expected. The client expanded the center downstairs a few months after the center opened and wanted to further develop the identity of All-Day tennis.
I proposed a renewal event to further the identity of All-Day Tennis and we decided to make some changes to the tennis facilities and the tennis logo.
First, I decided to change the existing black/gold All-Day Tennis logo to something more colorful. Because unlike weight training, tennis is a fast-paced sport. I created a logo refresh animation for social media content.
I suggested changing the color of the tennis court to match the design of the new
All-Day Tennis logo. The new design of the court made the identity of All-Day Tennis stronger and made users want to take and post pictures on their social media.
While preparing for the renewal, it has also decided to develop the Instagram account of All-Day Fitness & Tennis for more effective promotion. I subdivided information about the center so that users could easily recognize the information.
After successfully completing the renewal of All-Day Tennis, we decided to hold a tennis tournament for effective promotion. We prepared the first All-Day Cup and I designed the All-Day Cup logo and other promotional materials.
We have received sponsorships from a total of 14 organizations and companies, including global companies such as Wilson and Celsius.
I designed a poster and Instagram post using the shape of a tennis court containing information about the competition.
We had so many participants' applications within the first minute, the server went down temporarily. As a result, we actually had a few more days to promote the competition. We received applications again with a more stable system, and the application closed faster than the first, and more people applied.
In addition to the sponsored items, we also produced our own souvenirs for the All-Day Cup. The souvenirs were produced using the All-Day logo design so that the brand All-Day could continue to be remembered by people after the competition.
The All-Day Tennis Instagram account was used as a means of promotion to inform people about the All-Day Cup and introduce the All-Day Tennis brand to people.
Since the competition was aimed at promoting All-Day Tennis, various events were held through the All-Day Instagram account even after the competition. This was a strategy that could also promote All-Day to those who did not participate in the competition.
In addition, the competition was broadcasted live through famous tennis YouTubers, allowing us to promote All-Day more effectively.
The competition ended successfully and the effect was also very satisfactory. It is also expanding its activities by signing contracts with professional athletes or high school athletes preparing for professional programs to help them train.
Unlike other sports centers, All-Day is a very unique place where you can enjoy both fitness and tennis in one place. Users can stay at the center for a long time and enjoy the various services and facilities. I named it All-Day by getting inspired from the uniqueness of the center.
White and gold motifs were used to the logo and the interior element of the center to further strengthen the center's brand identity.
* Initial ideas
All-Day was represented by combining the sun and the moon, and a dumbbell was put in the middle of the logo to represent a gym. The glitter of the moon was expressed with a tennis ball, suggesting that there is also a tennis facility. The concept used white and gold, giving a luxurious tone. The circular decoration in the center of the logo is designed to frame various designs as needed.
More information and photos can be found on
All-Day Fitness and All-Day Tennis's Instagram accounts below.
@_allday_fitness
@_allday_tennis
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