MUDLEE 2023
"MudLee" is a brand of sports clothing and equipment just launched by legendary Korean tennis player, Hyung-taek Lee. "MudLee" is Hyung-taek Lee 's nickname, and it is always used to represent him when he does broadcasting and various tennis-related activities. I was honored to have the opportunity to design a logo for one of the best tennis players.
Images from instagram @hyungtaik_lee
I used geometric shapes to form the "M" and "L" in "MudLee". A simple design system was used to make it easily memorable with simple but bold shapes. I emphasized simplicity using straight lines, and gave it a sporty look using diagonal lines.
I designed the word "MUDLEE" to make the logo versatile and recognizable.
As a result, parts of the logo can be arranged in many different ways, including emblem format, letter format, and combined format.
